Wednesday, 3 February 2010

2010: Year of the Social Intranet

Is your intranet ‘social’? Or is it antiquated?  I recently read a blog post from Toby Ward who writes for and having been in living in SharePoint for the past three years, I am what you would call an evangelist for all things social within the four walls and outside the 4 walls. 

Social media on the intranet (Intranet 2.0) are present on about half of all intranets (in the Western World). Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream – although not to all employees.

Despite the low cost of entry, most intranet 2.0 tools are merely experiments, pilots or limited to a very small audience. Social media has only been deployed at the enterprise level in about 25% of organizations (see the results of the Intranet 2.0 Global Survey Intranet 2.0 becomes mainstream).





Intranet wikis, for example, are increasingly popular: as of last year, employee wikis were present in 45% of all organizations (regardless of size), but only 17% of organizations had deployed them enterprise wide. The results for intranet blogs are similar: only 13% of organizations had deployed them at the enterprise level. 

Many of the experiments and pilots, the department and team level tools will be rolled-out to the rest (or most of the rest) of the enterprise in 2010. Still, more organizations that are sleeping through the social media revolution will jump on the bandwagon. 2010 will be the year of the social intranet.

All social intranets are not necessarily built on SharePoint but it certainly helps.  SharePoint 2010 has a robust social feature.