When you look at Brad’s background, it’s all business—project management, client partnerships, strategy, finance, marketing, customer service and entrepreneurship. But you might also say that balance has always been Brad’s thing. Even before co-founding Rightpoint in 2007 with Ross Freedman, he had earned a reputation as an industry leader by balancing technology with business processes and solutions. That approach has a way of translating into results, whether it’s in sales, marketing, innovation or relationships.